As eHarmony
distances alone from Christian team concentrate on the Family
, Spark Networks, the parent company of preferred Jewish dating website JDate, is throwing its weight behind Christian dating website ChristianMingle. This week the
Arizona

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and
CNN got notice
with the site’s $30 million marketing and advertising blitz, which pledges to “Find Jesus’s match for your needs.” It’s certainly a tall purchase, but journalists questioned whether it might also end up being untrue advertising.

Responding, ChristianMingle’s spokeswoman has become supplying an unusual mixture of Internet-era spiritual doctrine and legal disclaimer. “God can orchestrate and make use of the medium of Christian Mingle allowing visitors to find their particular match for just one another on the site,” Ashley Reccord
told CNN
. “he might or may well not utilize it means, but he is able to use that implies.” Use of the method that Jesus might not make use of will surely cost users $18.99 monthly for a three-month subscription.

In line with the

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, ChristianMingle has become the greatest of Spark system’s 28 online dating sites, which offer niche groups like Adventist singles, deaf singles, plus-size ladies, unmarried parents, military personnel, and, in part because of the profits created by JDate, “the engine behind ChristianMingle’s ‘God’ campaign.” “Spark has actually plowed profits created by more mature, well-versed JDate into promoting the Christian site,” writes the

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Paul Farhi. (Additionally, it is a pretty good metaphor for the reputation for Christianity, period.) However, ChristianMingle has easily eclipsed JDate. It has above 5 million members, 40 percent of whom joined up with within past year.

Unlike eHarmony, which admitted people searching for same-sex fits after
a rash of discrimination lawsuit
, ChristianMingle’s website provides two choices: males searching for ladies and females searching for males.